I have a lot of contempt for the stunning ineptness of how Warner Brothers handles the DC properties. It’s nothing short of disastrous, and really, there’s no excuse for it. When it comes to Marvel, Marvel Studios has done a more than decent job with the properties they own; since 2008’s Iron Man they’ve created a robust cinematic universe with mass appeal full of individual properties that more or less have their own clear identities. Guardians of the Galaxy is a lot different than the Captain America franchise as that franchise is different to the Avengers franchise. This is not an opinion over quality (I’m critical of their boilerplate plots), just a fact.