Dumb movies are everywhere, it’s a sad fact. In many cases, the box office reflects it (the recent flop known as Baywatch, for example), because the trailers are completely crap. Other terrible movies will make a pile of money theatrically because of gee-whizz CGI, like the punishing Transformers series, but those kinds of movies tap into a different kind of vibe. Sometimes people just want a burger and fries, and don’t care about the content. While the Transformers movies are not my thing, I’ve had a burger myself a time or two, so I understand the appeal. But what if you’re not trying to make $1 billion at the box office? What if you’re trying to make a horror movie to do business in the $150M – $350M range?