If it somehow seems unfair that so many people are piling on The Book Of Henry, I’m unashamed to say that not only is it completely fair, but it’s almost a civic duty to do so: the movie is absolutely awful. And I don’t say that with any glee. Most of the time, I’m angry when I have to give a bad review, because I genuinely love cinema, and it gives me no pleasure to rip a movie. Some other critics take great pains to explain how terrible certain movies can be, but they do it with a great deal of panache and irony that it strikes me that if they were not turning their poisoned pens on movies it would be – and probably is – something else. Me, I just get angry.
Tag: Naomi Watts
Movie Review: SHUT IN – a good performance from Naomi Watts overshadowed by the spectacularly bad “WTF?” reveal.
If there’s one single thing about movie marketing I absolutely cannot stand, it’s the bait and switch. It usually happens when either the studio knows they have a dog on their hands through test marketing, or they find themselves with a movie on their hands that defies a target market. I remember there was a big stink from fans of the 2012 movie John Carter, based on the John Carter of Mars series of books by Edgar Rice Burroughs, because of a weak and ineffective marketing campaign. The trouble here was with the movie, a wretched piece of badly written drivel. When movies can spend close to $100 million alone on marketing, sometimes a movie is just so poor that the studio cuts its losses and declines to throw good money after bad. An example of not knowing who to market to is the recent movie A Monster Calls, with an ad campaign that tried to appeal to the same crowd as those who loved The Iron Giant and The BFG. Last night’s movie, Shut In, is a classic example of marketing bait and switch.